Brand strategy
Positioning, proposition and identity — what the brand stands for, who it's for, and why it wins on a crowded shelf.
Explore • Connect • Inspire
Brands built for the big wide world.
A creative brand consultancy for founders who want their product on shelves in more than one country.
What we do
Placeholder copy — swap for your real service lines once you've settled on the three or four you want to lead with.
Product development
Concept to production. Formulation briefs, contract manufacturing, packaging specification and landed costing that holds up.
Route to market
Distributor selection, retailer introductions and export planning across the territories where your category actually sells.
Commercial modelling
Margin architecture, price ladders and trade terms — so the numbers work for you, the distributor and the retailer at once.
Portrait or
studio image
goes here
About
Placeholder bio — replace with your own words. Twenty-five years in personal care, most of it spent building a brand from a kitchen-table idea into a range sold across more than thirty-five countries.
Founded I Love Cosmetics in 2009 and grew it through contract manufacturing, international distribution and retail partnerships before exiting the business. Big Wide World is where that experience gets pointed at other people's brands: the strategy, the supply chain and the network of distributors and buyers that turns a good product into a business.
- 25+
- Years in personal care
- 35+
- Countries distributed
- 2009
- First brand founded
How it works
Four stages, in order. Most projects start at one and run through to four; some pick up halfway.
Diagnose
Where the brand is, where the category is going, and the honest gap between the two.
Define
Positioning, range architecture and the commercial model that has to hold at every step.
Develop
Product, packaging and supply chain — specified, sourced and costed to a workable margin.
Deploy
Introductions to distributors and buyers, launch planning, and support through the first year.
Selected work
Placeholder cards — swap in real projects, or cut this section entirely if client work stays confidential for now.
Let's talk about your brand.
Tell us what you're building and where you want it to sell. We'll tell you honestly whether we can help.
- Emailhello@bigwideworld.uk
- Phone+44 (0)000 000 0000
- Based inUnited Kingdom · working globally